Job Description:
• Formulate and drive the online and offline CRM strategies to maximize customer loyalty and ROI
• Assist and implement communication and information to customers on a personalized level, at the right time with right message that fits the individual customers’ needs
• Assist the execution of key marketing channels thru Marketing Distribution Platform, including but not limited to Direct Mailing, SMS, WeChat and other types of social media
• Work closely with internal departments, like Digital Marketing to continuously improve efficiency and effectiveness of relevant processes and systems
• Increase the utilization of the CRM through user engagement and workflow development to support business process required by all user departments
• Enhance the 360º customer channel to gather and aggregate information in CRM for better utilization of all user-departments
• Assist the development and training of the Customer Database Marketing staffs
• Work closely with other departments including various Marketing divisions, Quality Assurance division, Casino, Hotel, Retail, Food and Beverage to develop effective and efficient processes and marketing feedback system to deal with customer feedback and complaints with the aim of monitoring / improving the level of service, correcting deficiencies with proper records for future reference
• Assist in documentation of the SOPs for the department and ensure adherence of best practices in delivering CRM and Customer Satisfaction
• Define, analyze, and shape marketing strategies to grow, enhance effectiveness of products of products and services to continue attracting, retaining VIP guests for Grand Lisboa Palace Gaming properties, and to meet changing market and competitive conditions
Job Requirement:
• Bachelor degree in Marketing, Digital, Communications or Information Technology or related field preferred
• Minimum of 5 years working experience in managerial positions in Casino industry preferred
• Player programs in the Casino industry ( CRM, CDP & MDP formation, Redemption structure and rebates, structure of loyalty programs )
• Strong understanding of ‘ customer journey ’ development and optimization
• Experienced in managing project in the area of cross marketing channels
• In-depth knowledge of CRM, Excel and other modeling reporting tools preferred
• Ability to analyze financial and operational data and provide insights to Management team and Investors
• Good command of both spoken and written in English and Chinese
Interested Parties, please apply via:
• Email the detailed resume to careers@macausjm.com
• Hotline 89820288 / 68827118