Job Description:
• Formulate and drive the online and offline CRM strategies to maximize customer loyalty and ROI
• Develop and implement communication and information to customers on a personalized level, at the right time with right message that fits the individual customers’ needs
• Lead the execution of key marketing channels, including but not limited to Direct Mailing, SMS, We Chat and other types of social media
• Work closely with internal departments to continuously improve efficiency and effectiveness of relevant processes and systems
• Increase the utilization of the CRM through user engagement and workflow development to support business process required by all user departments
• Enhance the 360 customer channel to gather and aggregate information in CRM for better utilization of all user-departments
• Responsible for the development and training of the Customer Database Marketing staff
• Work closely with other departments including various Marketing divisions, Quality Assurance division, Casino, Hotel, Retail, F&B to develop effective and efficient processes and marketing feedback system to deal with customer feedback and complaints with the aim of monitoring / improving the level of service, correcting deficiencies with proper records for future reference
• Responsible for the development and training of the Customer Database Marketing staff
• Assist in documentation of the SOPs for the department and ensure adherence of best practices in delivering CRM and Customer Satisfaction
• Define, analyze, and shape marketing strategies to grow, enhance effectiveness of products of products and services to continue attracting, retaining VIP guests for GLP Gaming properties, and to meet hanging market and competitive conditions
Job Requirement:
• Bachelor degree in Marketing, Digital, Communications or Information Technology or related field preferred
• Minimum of 8 years working experience in managerial positions in Casino industry preferred
• Player programs in the Casino industry (CRM and CDP formation, Commission structure,
incentive rebates, profitability of player programs)
• Strong understanding of ‘customer journey’ development and optimization
• Experienced in managing project in the area of cross marketing channels
• In-depth knowledge of CRM, Excel and other modeling reporting tools preferred
• Ability to analyze financial and operational data and provide insights to Management
team and Investors
• Good command of both spoken and written in English and Chinese
Interested Parties, please apply via:
• Email the detailed resume to careers@macausjm.com
• Hotline 89820288 / 68827118