Chic Stride Macau Limited簡介
VIVAIA visual identity guidelines
Beauty Matters:
The Significance of Font Aesthetics
Typography is more than just a design element.
It serves as a medium to convey our messages, reflecting what we say and how we say it. The modern, legible, and humanistic type family is closely intertwined with the essence of the VIVAIA brand. We incorporate it into our products and employ it across our brand communications.
It embodies the compassionate and caring nature of the VIVAIA brand, infusing our messages with a sense of humanity and down-to-earth appeal.
